Your Privacy Choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Where Clean Formulation Meets Everyday Performance
TheSGStore.com was created with a simple belief: everyday essentials should perform effectively without unnecessary complexity.
Founded in 2000, what began as an idea has evolved into a formulation-driven business serving customers across India and beyond. From plant-based cleaning solutions to low-residue personal care, our focus has always been on thoughtful ingredients and transparent manufacturing.
Women-Led. Formulation-Driven.
As a women-led enterprise, Everyday Essentials designs and manufactures the Natural Care cleaning essentials collection and the EIGHT.OLD personal care range in our own facilities located in Bhiwandi, Bavla, and Silvassa.
We do not outsource quality. We build it.
Manufactured In-House
All products are developed and produced in our own manufacturing facilities. Our team works at the intersection of chemistry, sourcing integrity, and real-world usability — ensuring that what reaches your home performs as promised.
This allows us to maintain strict quality control, consistent formulations, and long-term product reliability.
What We Stand For
Ingredient Literacy
Customers deserve to understand what they use daily.
Responsible Sourcing
We choose materials that balance safety, efficacy, and sustainability.
Performance Without Excess
No unnecessary fillers. No exaggerated claims. Just products that work.
Clean. Honest. Effective.
We are not here to create excess. We are here to simplify what belongs in your daily routine.
