TOUGH STAINS
Sweat, food, grease & everyday stains.
LAUNDRY CARE
Tough on stains.
Thoughtful about
fabrics.
Effective laundry solutions for everyday and delicate washing, tough stains, softness and fresh-smelling fabrics.
Shop Laundry Care →
Enzyme-Powered
Formulas
Formulas
Plant-Based
Ingredients
Ingredients
Fabric-Safe,
Colour-Safe
Colour-Safe
No Harsh
Chemicals
Chemicals
Thoughtfully
Formulated
Formulated
LAUNDRY CARE
What laundry problem are you looking to solve?
From stubborn stains to rough fabrics and lingering odours, find the right care for your laundry.
ROUGH &
STIFF CLOTHES
When fabrics lose their soft feel.
DULL WHITES
& COLOURS
When repeated washing leaves fabrics looking tired.
LINGERING
ODOURS
When clothes look clean but don't quite smell fresh.
A COMPLETE
LAUNDRY ROUTINE
Clean, treat, brighten, soften & freshen.
LAUNDRY SOLUTIONS
Your solution for tough stains
Two effective ways to tackle stubborn stains — choose targeted liquid treatment or soak-and-wash powder care.
TOUGH STAINS
Stain removal for tough, set-in stains
From food, sweat and grease to stubborn everyday marks, choose the stain-removal approach that works best for the way you do your laundry.
Two ways to tackle stains
Target individual stains or soak garments for deeper laundry treatment.
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OPTION 01 · LIQUID
Laundry Stain Remover
PRE-TREAT
→
WASH
Enzyme-powered stain care for targeted treatment of stubborn marks before the regular wash.
ENZYME POWERED
TOUGH ON STAINS
FABRIC-CONSCIOUS
Best for
Works well on
everyday stains
everyday stains
Great as
a pre-treat
a pre-treat
Enzyme-powered
stain care
stain care
Fabric-conscious
treatment
treatment
500 ml
—
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OPTION 02 · POWDER
Oxy Bleach Powder
SOAK
→
WASH
Chlorine-free oxygen-based laundry care for stubborn stains and brighter, whiter laundry.
CHLORINE FREE
OXYGEN BASED
STAIN + BRIGHTENING
Best for
Brighter
brights
brights
Whiter
whites
whites
Works best in
hot water
hot water
Soak longer for
excellent results
excellent results
500 g
—
Looking for the complete laundry routine?
View Complete Laundry Routine →
FABRIC CARE
Natural Fabric Softener for Rough & Stiff Clothes
Keep clothes softer, towels comfortable and everyday fabrics feeling better wash after wash.
ROUGH & STIFF FABRICS
When fabrics lose their soft feel
Stiff towels, rough fabrics and static cling can develop with repeated washing, drying, detergent residue and mineral build-up. The right fabric care can help keep fabrics feeling softer and more comfortable.
Better fabric care, wash after wash
Helps condition fabrics during the rinse for softness, comfort and everyday fabric care.
OPTION 01 · FABRIC CARE
Natural Care Fabric Softener
WASH
→
SOFTEN
Softens clothes and towels while caring for fabrics wash after wash.
PLANT-BASED
pH-BALANCED
NON-ALKALINE
HARD-WATER FRIENDLY
Best for
Softer towels
Rough & stiff fabrics
Static-prone clothes
Baby clothes
1 L
₹399
ADD TO CART
Why Clothes & Towels Feel Stiff After Washing
01 Repeated washing & drying
Every wash exposes fibres to water, detergent, friction and heat, which can gradually affect fabric softness.
02 Detergent & hard-water residue
Detergent residue and hard-water minerals can build up on fibres, making towels less absorbent and clothes feel stiff.
03 Fibre wear & friction
Repeated movement and friction during washing and drying can affect fibre smoothness, softness and comfort.
BRIGHTENING & STAIN CARE
Natural Oxy Bleach for Dull Whites & Faded Colours
Restore whiter whites and brighter colours without chlorine. A chlorine-free oxygen booster for a deeper, more effective soak.
DULL WHITES & COLOURS
When clothes lose their brightness
Hard-water minerals, body oils and everyday dirt build up in fabric over time, leaving whites looking dull and colours looking faded. A targeted soak with oxygen-based bleach helps lift this buildup without the harshness of chlorine.
Oxygen bleach vs. chlorine bleach
Chlorine bleach works fast but can weaken fibres and fade colour over time. Oxygen bleach works more gradually, breaking down stains through oxidation while being generally gentler on colour and fabric.
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OPTION 01 · POWDER BOOSTER
Natural Care Oxy Bleach Powder
SOAK
→
BOOST WASH
A chlorine-free oxygen powder that helps lift stubborn stains, revive dull whites and refresh coloured fabrics. Soak in warm water, then wash as usual — alone or alongside your regular detergent.
CHLORINE-FREE
COLOUR-SAFE
LAUNDRY BOOSTER
OXYGEN-POWERED
Best for
Whiter whites
Brighter colours
Warm-water soak
Colour-safe care
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Why Clothes Lose Their Brightness
01 Mineral & dirt buildup
Hard-water minerals and everyday dirt settle into fabric fibres over time, leaving whites looking dull and grey.
02 Organic stain residue
Sweat, body oils and food particles bind to fibres. Regular washing alone doesn't always fully remove this buildup.
03 The warm-water oxygen boost
Soaking in warm water helps activate the oxygen-based cleaning action, allowing it to penetrate deeper into fabrics and loosen set-in stains without relying on chlorine bleach.
Looking for the complete laundry routine?
View Complete Laundry Routine →
