LAUNDRY CARE

Tough on stains.
Thoughtful about
fabrics.

Effective laundry solutions for everyday and delicate washing, tough stains, softness and fresh-smelling fabrics.

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⚗ Enzyme-Powered
Formulas

Plant-Based
Ingredients

Fabric-Safe,
Colour-Safe

◇ No Harsh
Chemicals

Thoughtfully
Formulated

LAUNDRY CARE

What laundry problem are you looking to solve?

From stubborn stains to rough fabrics and lingering odours, find the right care for your laundry.

TOUGH STAINS

Sweat, food, grease & everyday stains.

ROUGH &
STIFF CLOTHES

When fabrics lose their soft feel.

DULL WHITES
& COLOURS

When repeated washing leaves fabrics looking tired.

LINGERING
ODOURS

When clothes look clean but don't quite smell fresh.

A COMPLETE
LAUNDRY ROUTINE

Clean, treat, brighten, soften & freshen.

LAUNDRY SOLUTIONS

Your solution for tough stains

Two effective ways to tackle stubborn stains — choose targeted liquid treatment or soak-and-wash powder care.

TOUGH STAINS

Stain removal for tough, set-in stains

From food, sweat and grease to stubborn everyday marks, choose the stain-removal approach that works best for the way you do your laundry.

Two ways to tackle stains

Target individual stains or soak garments for deeper laundry treatment.

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OPTION 01 · LIQUID

Laundry Stain Remover

PRE-TREAT → WASH

Enzyme-powered stain care for targeted treatment of stubborn marks before the regular wash.

ENZYME POWERED TOUGH ON STAINS FABRIC-CONSCIOUS

Best for

Works well on
everyday stains

Great as
a pre-treat

Enzyme-powered
stain care

Fabric-conscious
treatment

500 ml —

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OPTION 02 · POWDER

Oxy Bleach Powder

SOAK → WASH

Chlorine-free oxygen-based laundry care for stubborn stains and brighter, whiter laundry.

CHLORINE FREE OXYGEN BASED STAIN + BRIGHTENING

Best for

Brighter
brights

Whiter
whites

Works best in
hot water

Soak longer for
excellent results

500 g —

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Why Some Stains Are Hard to Remove

01 Protein & oil bind to fibres

Sweat, food and grease don't just sit on top of fabric — they bond into the fibres, which is why plain water alone often isn't enough.

02 Heat can set a stain permanently

Washing or drying a stained garment with hot water or heat before treating it can "cook" the stain in, making it far harder to lift afterward.

03 Time makes stains harder to lift

Fresh stains respond far better to treatment than ones left to dry and set — which is why pre-treating before a wash matters.

Looking for the complete laundry routine? View Complete Laundry Routine →

FABRIC CARE

Natural Fabric Softener for Rough & Stiff Clothes

Keep clothes softer, towels comfortable and everyday fabrics feeling better wash after wash.

ROUGH & STIFF FABRICS

When fabrics lose their soft feel

Stiff towels, rough fabrics and static cling can develop with repeated washing, drying, detergent residue and mineral build-up. The right fabric care can help keep fabrics feeling softer and more comfortable.

Better fabric care, wash after wash

Helps condition fabrics during the rinse for softness, comfort and everyday fabric care.

Natural Care plant based liquid fabric softener bottle

OPTION 01 · FABRIC CARE

Natural Care Fabric Softener

WASH → SOFTEN

Softens clothes and towels while caring for fabrics wash after wash.

PLANT-BASED pH-BALANCED NON-ALKALINE HARD-WATER FRIENDLY

Best for

Softer towels

Rough & stiff fabrics

Static-prone clothes

Baby clothes

1 L ₹399

ADD TO CART

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Why Clothes & Towels Feel Stiff After Washing

01 Repeated washing & drying

Every wash exposes fibres to water, detergent, friction and heat, which can gradually affect fabric softness.

02 Detergent & hard-water residue

Detergent residue and hard-water minerals can build up on fibres, making towels less absorbent and clothes feel stiff.

03 Fibre wear & friction

Repeated movement and friction during washing and drying can affect fibre smoothness, softness and comfort.

Looking for the complete laundry routine? View Complete Laundry Routine →

BRIGHTENING & STAIN CARE

Natural Oxy Bleach for Dull Whites & Faded Colours

Restore whiter whites and brighter colours without chlorine — a chlorine-free oxygen booster for a deeper, more effective soak.

DULL WHITES & COLOURS

When clothes lose their brightness

Hard-water minerals, body oils and everyday dirt build up in fabric over time, leaving whites looking dull and colours looking faded. A targeted soak with oxygen-based bleach helps lift this buildup without the harshness of chlorine.

Oxygen bleach vs. chlorine bleach

Chlorine bleach works fast but can weaken fibres and fade colour over time. Oxygen bleach works more gradually, breaking down stains through oxidation while being generally gentler on colour and fabric.

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OPTION 01 · POWDER BOOSTER

Natural Care Oxy Bleach Powder

SOAK → BOOST WASH

A chlorine-free oxygen powder that helps lift stubborn stains, revive dull whites and refresh coloured fabrics. Soak in warm water, then wash as usual — alone or alongside your regular detergent.

CHLORINE-FREE COLOUR-SAFE LAUNDRY BOOSTER OXYGEN-POWERED

Best for

Whiter whites

Brighter colours

Warm-water soak

Colour-safe care

— —

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Why Clothes Lose Their Brightness

01 Mineral & dirt buildup

Hard-water minerals and everyday dirt settle into fabric fibres over time, leaving whites looking dull and grey.

02 Organic stain residue

Sweat, body oils and food particles bind to fibres. Regular washing alone doesn't always fully remove this buildup.

03 The warm-water oxygen boost

Soaking in warm water helps activate the oxygen-based cleaning action, allowing it to penetrate deeper into fabrics and loosen set-in stains without relying on chlorine bleach.

Looking for the complete laundry routine? View Complete Laundry Routine →

FRESHNESS & ODOUR CARE

Natural Fabric Freshener for Lingering Odours

Neutralizes odours at the source — plant-derived, and selective enough to leave your fragrance untouched.

LINGERING ODOURS

When clothes look clean but don't quite smell fresh

Sweat, humidity and time spent packed away in a wardrobe can leave odours behind even after washing. Our formula, derived from castor seed extract, is selective by design — it targets the molecules that cause bad odours without cancelling out the pleasant fragrance already in the spray.

Especially during monsoon

India's monsoon humidity makes it harder for fabric to fully air out, which is why the same clean clothes can smell different depending on the season.

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OPTION 01 · FRESHENER SPRAY

Natural Care Fabric & Odour Freshener Spray

SPRAY → REFRESH

A plant-based spray that neutralizes odours at the source, rather than masking them with fragrance. Formulated with a castor-seed derived active that's selective — targeting odour-causing molecules while leaving pleasant fragrance untouched.

PLANT-BASED SELECTIVE ACTION MULTI-SURFACE USE NO SYNTHETIC MASKERS

Best for

Clothes & wardrobes

Curtains & upholstery

Travel bags

Monsoon freshness

— —

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Why Odour Lingers on Clothes

01 Sweat & body oils

Residue can remain in fabric fibres even after a regular wash.

02 Humidity & storage

Tightly packed, poorly-ventilated wardrobes trap smells in.

03 The monsoon effect

India's monsoon humidity makes this worse, which is why the same clean clothes can smell different depending on the season.

Looking for the complete laundry routine? View Complete Laundry Routine →

COMPLETE YOUR LAUNDRY ROUTINE

Choose your laundry kit

From a complete 5-step routine to everyday essentials and bulk-value packs — choose what fits your home.

Whether you're building your first laundry routine or restocking in bulk, Natural Care has a kit for it. Choose a complete 5-step combo to get started, stock up on 5-litre jars for a household that never wants to run out, or just top up your everyday detergent alone.

Watch how Natural Care's laundry combo, super saver jerry cans, and stain-fighting duo fit into a complete laundry routine — from everyday wash to bulk-value stock-up.