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Plant-Based
Safer ingredients for conscious homes.
Pet Conscious
Safe around children & pets.
Performance Focused
Powerful cleaning without harsh chemicals.
Made in India
Thoughtfully developed for Indian homes.
Where Clean Formulation Meets Everyday Performance
Natural Care brings together powerful cleaning performance with thoughtfully developed plant-based formulations designed for modern homes, hospitality spaces and conscious living.
Shop Bestsellers
Our most-loved essentials trusted by families, pet parents & hospitality spaces.
Laundry Power Duo
Deep cleaning performance with powerful stain removal for everyday laundry care.
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Join The Natural Care Community
Loved by growing families, hospitality spaces and conscious homes across India.
Where Clean Formulation Meets Everyday Performance
TheSGStore.com was created with a simple belief: everyday essentials should perform effectively without unnecessary complexity.
Founded in 2000, what began as an idea has evolved into a formulation-driven business serving customers across India and beyond. From plant-based cleaning solutions to low-residue personal care, our focus has always been on thoughtful ingredients and transparent manufacturing.
Women-Led. Formulation-Driven.
As a women-led enterprise, Everyday Essentials designs and manufactures the Natural Care cleaning essentials collection and the EIGHT.OLD personal care range in our own facilities located in Bhiwandi, Bavla, and Silvassa.
We do not outsource quality. We build it.
Manufactured In-House
All products are developed and produced in our own manufacturing facilities. Our team works at the intersection of chemistry, sourcing integrity, and real-world usability â ensuring that what reaches your home performs as promised.
This allows us to maintain strict quality control, consistent formulations, and long-term product reliability.
What We Stand For
Ingredient Literacy
Customers deserve to understand what they use daily.
Responsible Sourcing
We choose materials that balance safety, efficacy, and sustainability.
Performance Without Excess
No unnecessary fillers. No exaggerated claims. Just products that work.
Clean. Honest. Effective.
We are not here to create excess. We are here to simplify what belongs in your daily routine.
